The problem
The existing site looked dated, loaded slowly and did not reflect the firm's services or make it easy for prospects to get in touch.
The approach
- 01Redesigned around the firm's services and enquiry paths, with a green and yellow brand palette applied consistently.
- 02Rebuilt in Next.js with server-rendered pages, structured data and clean metadata so the redesign improved search visibility instead of risking it.
- 03Preserved existing URLs with redirects so no rankings were lost in the switch.
The result
Redesigned site live for an Australian client (no traffic figures published).
What it taught us
- A redesign is an SEO migration. Map every old URL before touching the design.
- Australian clients value written scope and predictable hours; both are easy to give from Pakistan.